Houston, TX – March 14, 2003 - Sekmart, the Houston-based online computer and electronics retailer, prepares to launch its service to businesses across the country, and has hired agency Brandsoup to help them do just that. Brandsoup, a brand development agency, will be developing a brand-positioning program for Sekmart, which will include message and brand image development.

Sekmart’s market strategy also includes deploying a sales team to support the online purchases of its customers. Brandsoup will not only help Sekmart develop its message to the market, but is also developing sales tools for the sales team to assist in the business development process.

“We understand the importance of a brand in helping differentiate our service from our competitors,” states Ron Buescher, VP of Sales for Sekmart. “There are a lot of computer and electronic retailers out there, and our service is truly different. Brandsoup will help us with the development of a message that communicates that difference, and the campaign to get this message out to our market.”

“Sekmart has a clear point of difference in their market, and Brandsoup will help them articulate that by building a lasting brand message and image that rings true with its customers,” states Tracy Rummel, President of Brandsoup. “Sekmart’s investment in their brand now positions them apart from their competition and shows their commitment to their customers and their market.”

About Sekmart:
Sekmart is a Houston-based online computer and electronic retailer for businesses. Sekmart delivers high quality brands, with easy online ordering and tracking and offers a personalized sales team to assist in maximizing each customer’s return on investment. For more information, contact 877-295-7707.

About Brandsoup:
Brandsoup is a brand development company that helps companies from start-ups to mature businesses drive revenue and increase shareholder value through the creation and development of a brand. Brandsoup offers a complete suite of brand development services from brand strategy development and positioning and message development to communications and marketing campaign development. For more information, please visit www.brandsoup.com.