Teaming with Green Experts to Assist Cause

(Houston, Texas) – The Brandsoup Agency, the agency leader in providing creative solutions for tough business challenges, expands its business practice with a new group focusing on causes that further efforts to reduce our energy footprint on the world. With rising gas prices, and concerns over increased emissions and global warming, Brandsoup has taken an active role in helping define and move forward companies focused on environmental concerns.

"Now is the time more than ever before that we all need to come together to help solve environmental challenges. These issues are near and dear to our hearts, and we are happy to do our part to help others effectively solve some of these problems," said agency director Tracy Rummel.

Brandsoup client REV Houston is making its own way in the green effort by operating electric cars in the downtown and Midtown areas of Houston. “I saw an opportunity to provide short distance transportation with these electric cars. We can operate these cars with zero emissions, and our clients enjoy easy transportation between downtown and midtown,” said REV Houston president Erik Ibarra.

The Brandsoup Agency’s move into environmental issues signifies a key trend across the country that green really matters. According to green marketing expert, Irv Weinberg of Mind Over Markets, "Green consumerism is one of the most effective ways to heal the environment. By converting average consumers to the increased use of green and environmentally friendly products we are helping to shift usage from environmentally harmful products to ones that are cleaner, safer and more beneficial and that help all of us and the planet as well."

The Brandsoup Agency provides a range of services for its clients including brand strategy development, vision strategy development, channel and consumer promotions, sponsorships, advertising, publicity, communications and marketing program development and competitive analysis. "We also offer "Greensight" a dedicated panel of over 1,000 green consumers, one of the first market research panels devoted exclusively to green and socially responsible products and services," said Rummel.

Other members of the Brandsoup team include Frank Mendez, creative director consultant, Tim Ward, Web site developer, Michelle James, strategic partner, Irv Weinberg, Green Practice leader and founder of Mind Over Markets. To learn more, visit www.brandsoup.com.