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The official paper series brought to you by The Brandsoup Agency. |
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RKI, Inc. and Hilti, Inc. Brands Team in Co-Marketing Program; National Contractor Day is Today Oct. 14, 2003 (Houston, Texas) – Tom Rawson, president of RKI, Inc., formerly known as Rawson-Koenig, Inc., and Cary Gregory, Vice President Business Development, Hilti, Inc., announce the creation of a co-marketing program between the two companies. RKI, Inc. is a leading manufacturer of high quality truck equipment whose four major product lines include truck service bodies, truck toolboxes, winches and truck-mounted cranes. Hilti, Inc. is a global leader in manufacturing and selling high-quality tools and fastening systems for professional customers in the construction and building industries. Both companies have a strong commitment to total customer satisfaction. October 14, 2003 is Hilti National Contractor Day at Hilti Pro Shops in participating Home Depot stores throughout the US, Canada and Puerto Rico. On this day, consumers may participate in a National Sweepstakes that offers a chance to win one of ten first prizes, an RKI, Inc. top selling heavy-duty aluminum truck box, or a Grand Prize of an RKI, Inc. truck box filled with Hilti tools and valued at $2000. Entry forms are available at Hilti Pro Shops in The Home Depot stores. For a list of participating Home Depot stores, please visit www.us.hilti.com or call 1.877.529.7912. “I am pleased that RKI, Inc. is teaming with Hilti. This partnering allows for two great brands to build their strategies and reenergize an existing base of business to take it to the next level.” Rawson said. “Hilti will benefit from co-promoting with RKI, Inc. in numerous ways, including adding value for our professional contractors in The Home Depot stores,” said Mr. Gregory at Hilti, Inc. Tracy Rummel, founder of The Brandsoup Agency, who has been hired by RKI, Inc. to reposition its brand with distributor channels, independent contractors and truck manufacturers and dealers, said, “This promotion is the first step in pairing two great companies together that are targeting the same independent contactor market segment. Co-marketing is just one of many ways in which both brands will achieve their business and marketing goals.” For information about the Hilti National Contractor Day Sweepstakes in The Home Depot, call 1.877.529.7912. For information about RKI, Inc., call 1-877-RKI-FORU or visit www.rki-us.com. About RKI: RKI, Inc. has been recognized as the highest quality and favorite manufacturer of commercial-grade truck equipment available today, including cranes, winches, truck bodies and van equipment. Formerly known as Rawson-Koenig, Inc., the company was originally founded by the Koenig family in 1911 and merged with the Rawson family in 1987, and has been building quality commercial-grade truck products since the beginning. For more information, please visit www.rki-us.com or call 713-688-4414 or 1-877-RKI-FORU. About Hilti: Hilti is a world-leading manufacturer and supplier of quality, innovative and specialized tools and fastening systems for the professional user. Hilti expertise covers the areas of direct fastening, drilling and demolition, diamond coring and cutting, laser positioning and measuring, firestopping, screw fastening, adhesive and mechanical anchoring, and strut and hanger systems. Hilti systems and solutions can be found at more than 120 Home Depot locations nationwide. For more information, please call 1-877-529-7912 or visit one of our websites. In the US, www.us.hilti.com; in Canada, www.ca.hilti.com |
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