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04.26.2006

Brandsoup Principal Tracy Rummel presents "It’s More Than Just a Product: Developing and Marketing a Successful Brand" to business owners of Hispanic food products at the Houston Expo Comida Latina trade show. For a copy of her presentation, click here to download.

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Gala Celebration to Honor 2005 Recipients of Women in Leadership Technology Award
The Brandsoup Agency sponsors 7th Annual Association for Women in Computing Gala Awards honoring 23 Academic and Business women in Houston with the Leadership in Technology Award issued by the Houston Chapter of the National Association for Women in Computing (AWC).


Gala Celebration to Honor 2005 Recipients of Women in Leadership Technology Award
HOUSTON, March 23, 2005 The InterContinental Houston location will be the home of the 7th Annual Gala dinner and reception honoring 23 Academic and Business women in Houston with the Leadership in Technology Award issued by the Houston Chapter of the National Association for Women in Computing (AWC).


HOUSTON, August 16, 2004 The Brandsoup Agency was hired by RKI to change the dynamics of their market, and create a brand that set them apart from the competition. Read the RKI story on how changing to a brand-driven company has grown not only its business, but improved all aspects of operations.
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RKI Hits the Road with Hilti. RKI Upfits Hilti’s Advantage Pro Tour Vehicles With Commercial Grade Service Body.
HOUSTON, May 18, 2004 RKI, a manufacturer of commercial grade truck equipment based in Houston, Texas, has teamed up with Hilti, a world leader in developing, manufacturing and marketing top-quality tools, fasteners and firestop for professionals in construction and building maintenance, to upfit two Advantage Pro Tour special event truck and trailer units.


Gala Celebration to Honor 2004 Recipients of Women in Leadership Technology Award
HOUSTON, March 29, 2004 The InterContinental Houston location will be the home of the 6th Annual Gala dinner and reception honoring 22 Academic and Business women in Houston with the Leadership in Technology Award issued by the Houston Chapter of the national Association for Women in Computing (AWC: www.awchouston.org). AWC has many reasons to celebrate. This year’s celebration includes not only another impressive line-up of women technology leaders, but also marks the 25th anniversary of the Association for Women in Computing.


Chris Fowler Joins Miami-based MAG Motorsports; Proves Cystic Fibrosis Not an Obstacle in Race to the Top; Team to Donate 20 Percent of Winnings back to Cystic Fibrosis Foundation
Miami, Florida – February 18, 2004 MAG Motorsports Team Owner and Founder Mike Gallu announces the addition of Jacksonville native Chris Fowler to his racing team. Twenty-eight year-old Fowler’s previous racing record includes 2nd, 3rd, 4th and 5th place finishes in the 2002-03 Skip Barber Formula Dodge Southern Series.


Z-Tel Wins “Best of Innovations” Award for Design and Engineering at 2004 International Consumer Electronics Show
Tampa, Florida – December 22, 2003 Z-Tel Communications, Inc., a wholly owned subsidiary of Z-Tel Technologies, Inc. (Nasdaq/SC: ZTEL) and leading provider of local, long distance and enhanced telecommunications services, in making its Personal Voice Assistant™ product available to wireless retailers and consumer electronics retailers, has been named a “Best of Innovations” winner in the Software/Embedded Technology category for the upcoming 2004 International Consumer Electronics Show.


Young, Aspiring Race Car Driver to Give Ten Percent of Race Winnings to Cystic Fibrosis Foundation
Houston, Texas – October 23, 2003 - Chris Fowler of Chris Fowler Racing in Orange Park, Fla., is pleased to announce that he will donate 10 percent of his race winnings in 2004 to the Cystic Fibrosis (CF) Foundation, headquartered in Bethesda, Md. Fowler’s previous racing record includes 2nd , 3rd, 4th and 5th place finishes in the 2002-03 Skip Barber Formula Dodge Southern Series. He is now targeting the Fran-Am North American Pro-Championship and the Fran-Am Winter and East Coast Series, which will run from January through October 2004.


Tracy Rummel, Founder and President of The Brandsoup Agency and Consultant Nick Zeniuk Release “The Purple Paper” on Brand Realization™; Branding From Within
Houston, Texas – October 21, 2003 - Recognizing that traditional brand-building methods often fall short of their objectives because they are imposed from outside the organization, or from a small, perhaps isolated, group within the organization, The Brandsoup Agency Founder and President Tracy Rummel and consultant Nick Zeniuk, founding member of the Society for Organizational Learning and frequent speaker and consultant on the subject, have collaborated on a paper exploring Brand Realization™, a uniquely Brandsoup process which recognizes that branding must begin from within the organization.


FrogPad™ Reviewed on TechTV; Launches Next Generation Keyboard Offers Full Functionality and Ease of Use With Only 20 Keys, Making FrogPad™ the Keyboard of Choice for the Mobile Worker
Houston, Texas – October 16, 2003 - FrogPad, Inc. was featured on TechTV’s The Screen Savers Show October 13, 2003, the day it launched its new FrogPad USB keyboard after three and a half years of research and development. Patrick Norton of TechTV noted, “This tiny keyboard promises to rescue office workers with limited desktop space.”


RKI, Inc. and Hilti, Inc. Brands Team in Co-Marketing Program; National Contractor Day is Today Oct. 14, 2003
Houston, Texas – October 14, 2003 - Tom Rawson, president of RKI, Inc., formerly known as Rawson-Koenig, Inc., and Cary Gregory, Vice President Business Development, Hilti, Inc., announce the creation of a co-marketing program between the two companies. RKI, Inc. is a leading manufacturer of high quality truck equipment whose four major product lines include truck service bodies, truck toolboxes, winches and truck-mounted cranes. Hilti, Inc. is a global leader in manufacturing and selling high-quality tools and fastening systems for professional customers in the construction and building industries. Both companies have a strong commitment to total customer satisfaction.


Chris Fowler Racing Hires Houston-Based The Brandsoup Agency To Develop Sponsorships for 2004 Fran-Am Race Series
Houston, Texas – August 21, 2003 - Chris Fowler of Chris Fowler Racing in Orange Park, Fla., has secured the services of The Brandsoup Agency to help him develop sponsorships for the 2004 Fran-Am Race Series. Fowler, who was diagnosed with Cystic Fibrosis at six months old, is determined to become a major force in professional racing.


Brandsoup Has Got Brand: Adds More Ingredients to the Mix, Expands to Become The Brandsoup Agency
Houston, Texas – July 22, 2003 - After one year in business, Brandsoup has expanded its team, clients and service offerings to become The Brandsoup Agency, showing that it’s definitely “Got Brand.” Founder Tracy Rummel said, “Brandsoup helps its clients create a brand that resonates with their customers, while at the same time, drives revenues and increases shareholder value.”


Sekmart Awards Branding Campaign to Houston-based Marketing and PR Firm Brandsoup
Houston, TX – March 14, 2003 - Sekmart, the Houston-based online computer and electronics retailer, prepares to launch its service to businesses across the country, and has hired agency Brandsoup to help them do just that. Brandsoup, a brand development agency, will be developing a brand-positioning program for Sekmart, which will include message and brand image development.




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