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The Brandsoup Agency, the agency leader in providing creative solutions for tough business challenges, expands its business practice with a new group focusing on causes that further efforts to reduce our energy footprint on the world. With rising gas prices, and concerns over increased emissions and global warming, Brandsoup has taken an active role in helping define and move forward companies focused on environmental concerns.
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Houston Office:
Phone Number: 713.294.9888
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It’s More Than Just a Product:
Developing and Marketing a Successful Brand
Is your product sold like a commodity? Can you compete effectively without relying on price alone? Find out if your product/business is ready for branding. This one-hour session will offer a range of marketing techniques including:
- The benefits of creating a brand
- The definition of co-branding
- Marketing techniques for food and beverage products
- How to appeal to both ethnic and mainstream markets
Speaker - Tracy Rummel, President, Brandsoup
 Tracy Rummel, President of The Brandsoup Agency, has dedicated her career to driving revenue with the application of both traditional and non-traditional marketing. Tracy’s experience spans over 13 years of marketing with companies such as Nokia, Siemens, and Sprint as well as two of her own companies - Marketing by Design and The Brandsoup Agency. While she specializes in brand strategy and creative, other career highlights include development of marketing and public relations strategy in a variety of industries including healthcare, high tech, retail, energy services, consumer packaged goods and e-commerce.
Download: It’s More Than Just a Product: Developing and Marketing a Successful Brand
File Type: Adobe Acrobat
File Size: 2.18 MB
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