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WITI Houston's Hot Technology Roundtable: Shaping the Future
Leaders across industries from venture capital to cancer research weigh in on technologies critical for businesses and organizations now and in the future. Moderator Laura Capper will help lead the discussion to explore what technologies businesses need to know about today to be successful in the future. Join us for "Hot Technologies: Shaping the Future" and participate with our distinguished panelists and moderator covering the technologies you need to know about today.
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It’s More Than Just a Product:
Developing and Marketing a Successful Brand
Is your product sold like a commodity? Can you compete effectively without relying on price alone? Find out if your product/business is ready for branding. This one-hour session will offer a range of marketing techniques including:
- The benefits of creating a brand
- The definition of co-branding
- Marketing techniques for food and beverage products
- How to appeal to both ethnic and mainstream markets
Speaker - Tracy Rummel, President, Brandsoup
 Tracy Rummel, President of The Brandsoup Agency, has dedicated her career to driving revenue with the application of both traditional and non-traditional marketing. Tracy’s experience spans over 13 years of marketing with companies such as Nokia, Siemens, and Sprint as well as two of her own companies - Marketing by Design and The Brandsoup Agency. While she specializes in brand strategy and creative, other career highlights include development of marketing and public relations strategy in a variety of industries including healthcare, high tech, retail, energy services, consumer packaged goods and e-commerce.
Download: It’s More Than Just a Product: Developing and Marketing a Successful Brand
File Type: Adobe Acrobat
File Size: 2.18 MB
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