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04.26.2006

Brandsoup Principal Tracy Rummel presents "It’s More Than Just a Product: Developing and Marketing a Successful Brand" to business owners of Hispanic food products at the Houston Expo Comida Latina trade show. For a copy of her presentation, click here to download.

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Brandsoup. Giving you the power of a brand.

About Us

Tracy RummelBrandsoup was founded in 2001 under the direction of Tracy Rummel. Renamed The Brandsoup Agency LLC in 2003, Brandsoup represents Tracy's vision to help both start-ups and mature businesses realize the true potential of their companies by establishing a dialog with their customers through the use of a brand. At Brandsoup, our focus is on marketing and brand strategy that drives shareholder value and increases revenue. Brandsoup can help you create and grow a memorable brand by combining all the necessary ingredients of messaging, positioning, wow creative and marketing strategies.

So what is a brand and why is it important? A brand is the difference between Coke and the generic Cola brand at your grocery store. A brand is the difference between the coffee store next door and the Starbucks down the street. A brand is the difference between a Mac and a PC computer like Hewlett-Packard - both stand for something completely different, and their brand clearly differentiates them from their competition. A brand creates a bond between it and the consumer by standing for something and meaning something to their customers. Through the creation of a dialog with your customer, you have created a greater barrier to your competition, and in the process you're creating a lasting image of your company and products or services that resonate with your customers. Brandsoup helps you create a lasting image with your customers, an image that will have your customers demanding your services and products. What do you stand for?

Get in touch with us today. We are in the Austin, Dallas, Houston, TX & New York area.

Brandsoup Services

  • Brand Assessment/Competitive Analysis
  • Brand Development/Creative Approach
  • Positioning and Messaging Development/Communication Strategy
  • Channel Strategy/Programs
  • Brand Plan/Implementation Plan
  • Advertising
  • Sponsorships
  • Promotions
  • Events
  • Publicity
  • Interactive/Website Development
  • Website Hosting
  • Marketing Outsourcing
  • Marketing Consulting


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