What Great Storytelling Means for Your Brand
We have all seen that one commercial on television that, no matter how many times you’ve seen it, it still brings a tear to your eye, or makes you laugh, or even just puts a smile on your face. There’s a reason these commercials stay with us. It’s because they are telling a great story. It doesn’t matter if it’s told in one hour or one minute, a great story will stay with an audience for a long time to come. This is why storytelling has always played such an important role in branding. You’re not just spreading a message or putting an idea out there to your customers. You are sharing an emotion. When your message brings out emotion, then it will stay with the people you are trying to reach and perhaps they will go on to share that message with their own family and friends. What is your story? What...
Continue Reading