Brandsoup – The Brandsoup Agency

March 18, 2020

Tips for dealing with today’s crisis

The world has changed for all of us for the next few weeks and likely the next few months. Many of us are now working from home and looking for ways to bring some normalcy back to our lives while remaining vigilant in following recommended guidelines of social distancing, hand washing, sterilizing and overall caution in helping protect those of us who are most vulnerable. Listed below are some things that I am using to help me continue working and find some sanity during this time and I wanted to share them with you with the hopes that it might help. If you have some tips you would like to share of resources you’ve found or things you have that may help our community please send them to me and I’ll be happy to share. I will also put this information on our Facebook page here. I encourage you to join our community and we will...

October 18, 2017

in Branding

by Brandsoup

Source Locally-Give Globally

For decades, companies were looking outward, focused on becoming a global corporation. The result has been a lot of outsourcing with regards to suppliers, manufacturing, customer service, and sales. Now, the trend is emerging to start turning to local communities in order to source locally. Could this be the beginning of a return to American self-reliance? For years, American businesses have relied too heavily on resources from other countries in order to create and distribute their products. This has taken a toll on the workforce here at home. Now, there is an upsurge, albeit a small one, in looking for local suppliers and vendors to partner with these global corporations to help support communities and workers in the United States. One of the biggest factors that has sent big businesses looking elsewhere for their needs is cost. By using materials and workforce in other countries, they are saving themselves a lot of...

Saving Sears: The Wrapping on the Package Matters

August 21, 2017

in Branding, Storytelling

by Brandsoup

Saving Sears: The Wrapping on the Package Matters

We always hear the phrase, “It’s what’s on the inside that counts.” But if we’re going to be 100% honest, what we see on the outside matters too. Just think about receiving a gift. If you see that the person took time to neatly wrap it up in pretty paper and top it off with a matching, flouncy bow, doesn’t that make you feel great, and excited to open it up? But what if that present was just handed to you in the same plastic sack from the store in was bought in? Then the anticipation fizzles out a bit, right? The truth is that we all determine an item’s value almost immediately once we see the packaging of it. This same concept is applied to product packaging as well as the exterior design of retail stores. If the outside of the store looks questionable, how likely are you to step...

July 5, 2017

in Branding, Public Relations, Storytelling, Vision

by Brandsoup

Saving Sears: Reviving an American Brand

The Sears brand has been a staple for the American consumer since it introduced catalog shopping in 1888. It rose in success for over a century but began to wane with the introduction of retailers like Walmart. In an effort to stay afloat, the former giant has begun selling off the brands that have given Sears a sturdy foundation. From 2010, Sears has gone from over 3,500 stores to less than 700, and looks to close more locations in the near future. Is it possible to revive a brand that has reached its 131st birthday and has seen year after year of declining sales? The answer is yes, but it’s going to take a lot of work, a lot of changes, and a lot of radical thinking from the company’s leaders. Several companies have managed to pull themselves back from the brink, taking their names off of the endangered species list. Some...

Is Houston the Unknown Crown Jewel in Tech Leadership?

June 5, 2017

in Public Relations

by Brandsoup

Is Houston the Unknown Crown Jewel in Tech Leadership?

When most people think of cities that have become technology leaders, Houston is probably not at the top of their list. However, this big city has seen a huge amount of growth in tech fields over the last decade. From medical technology to the well-known NASA space center, tech is an industry that is thriving in Texas. The lower taxes across the state and the growing population in the city of Houston make it a powerful magnet for any tech companies looking to hang their shingles here. STEM graduates have their eye on the area thanks to the higher than average salaries combined with a lower cost of living, making it an ideal place for anyone looking to make their mark in tech. Another feather in Houston’s cap? Last year it was ranked above Dallas, Austin, and San Antonio for best cities for women in tech, number 22 out of 58 US...

May 23, 2017

in Public Relations

by Brandsoup

Your Most Valuable Resource: Happy Customers

A lot of businesses have uncovered one of their most valuable resources: happy customers. When you go above and beyond to make your customers happy, you create a loyalty that lasts and keeps them coming to you time and again for their needs. What’s more, loyal customers become a wellspring of referrals for your business. They want to send more customers your way by recommending you to friends, family, coworkers, other businesses. Have you started tapping into your own most valuable resource to grow your brand? Research has shown that customers who are referred to you by an existing customer are better for your business than one who has come to you from other sources. Referred customers: Have a net promoter score (NPS) that is 15 points above the average Have a lifetime value (LTV) that is 25% higher Have an average order value (AOV) that is 20% higher each year ...

February 15, 2017

in Branding

by Brandsoup

Struggling to Create an Effective Marketing Plan on a Small Budget?

Get an Original Twist with Creative Development If there is one area where small businesses seem to struggle most, it is marketing. It is hard to believe that you can make a big statement when you have a limited budget. But with a little creativity, you can create an effective plan that will get you the most out of your marketing efforts without a huge financial investment. First, you need to remember that it is going to take time. No one becomes a sensation overnight. It takes a lot of patience and creativity to come up with a marketing plan that will make a huge impact and then you will grow out from there. You don’t want to be a flash in the pan, where you make one grand advertisement that brings in new business for a week or two and then disappears once your message fades away. You need to be...

Clueless About Creating a Positioning Statement? 7 Questions You Need to Answer to Get It Right

February 1, 2017

in Branding

by Brandsoup

Clueless About Creating a Positioning Statement? 7 Questions You Need to Answer to Get It Right

Your first question might be, “What makes a good positioning statement?” A good positioning statement is one that tells your customer how your service, product or brand is going to meet their specific needs better than the competition. It does not just say, “Here is my product. Buy it!” Instead, a good positioning statement gives your target customer an idea of how your product is going to take care of their problem and why they need to get it from you instead of your competitors. Brands need to put a lot of effort into crafting the right positioning statement for their company because moving forward it helps to inform all of your communications, both internally as well as marketing to your customers. It clarifies the question of why your customers should want to buy from you plus why you do what you do. Knowing that you need to create one of these...

Ready to Launch Your Product? Get Your Go-to-Market Strategy Ready

January 24, 2017

in Branding

by Brandsoup

Ready to Launch Your Product? Get Your Go-to-Market Strategy Ready

With so much planning that goes into setting your business up for success, it can be easy to overlook one important step: preparing your go-to-market strategy. You might be wondering, “Isn’t that the same as a marketing strategy?” Not quite. Your marketing strategy applies to all of the marketing activities that apply to your business. Your go-to-market strategy is for planning for a new product or service that you are launching. The go-to-market plan focuses heavily on your consumer. The ultimate goal is to improve customer experience while delivering your value proposition to them. This plan helps you identify the target customer for that specific product, allowing you to hone your efforts so that they are more effective. If you have an existing product that needs some new life, you can develop a go-to-market strategy to help drive sales there also. How does a go-to-market strategy benefit my business? There are several ways...

Author: Brandsoup

Tips for dealing with today’s crisis

Source Locally-Give Globally

Saving Sears: The Wrapping on the Package Matters

Saving Sears: Reviving an American Brand

Is Houston the Unknown Crown Jewel in Tech Leadership?

Your Most Valuable Resource: Happy Customers

Struggling to Create an Effective Marketing Plan on a Small Budget?

Clueless About Creating a Positioning Statement? 7 Questions You Need to Answer to Get It Right

Ready to Launch Your Product? Get Your Go-to-Market Strategy Ready

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