Brandsoup – Page 2 – The Brandsoup Agency

January 10, 2017

Do You Really Know Your Customer? What You Need to Know Before Preparing Your Annual Plan

It’s the start of a new year which means it’s time to start putting together your annual plan for your business. But before you can do that, there is one important question you need to ask: How well do I know my customer? If you only have a vague answer to this question, it’s time to stop and get a clear picture of who your customer is so that you can better create a plan that focuses on how you can best serve your customer. Without a clear customer profile, your marketing efforts are going to fall short of the mark. That means you are missing out on the chance to create strong, long-lasting relationships with your customers. Knowing your customers really well gives you the opportunity to engage more and build a bond that lasts long after your initial transaction is complete. Want to start discovering more about your customers so...

Start the New Year with New Goals and a Clear Direction

January 2, 2017

in Branding, Vision

by Brandsoup

Start the New Year with New Goals and a Clear Direction

The beginning of the New Year is the perfect time to assess the direction of your business and set new goals to accomplish. Maybe you have already accomplished the tasks that you set for yourself this past year and are ready to tackle new ones. Or maybe the goals that you set didn’t seem to have a part in growing your business after all and you need to reassess what direction your business is going. Whatever the case is now is the time to sit down and evaluate your business and start putting together a list of goals you want to accomplish. Before you start setting new goals, you need to take a good long look at where your business is today. Ask yourself if you are still heading in the same direction as when you first started out on your entrepreneurial venture. Did you stay the course or did it...

December 19, 2016

in Branding, Vision

by Brandsoup

The Importance of Employee Engagement

Companies are really starting to realize the value of their most important assets: the employees. More and more we see companies that are focusing a lot of attention on employee engagement and internal communications. Employees who are invested in their company are brand ambassadors. They work hard to create not just a positive culture inside the company but to show your customers just what an amazing company you have. For this reason, you should always do more to encourage open internal communication with all levels of your team and promote employee engagement from top to bottom. Treat each employee like the valuable stakeholders they are and you will be pleased with the results! When you have a high level of employee engagement in your business, here are some of the positive results you can expect to see: Engaged employees are: More productive Engaged employees feel a deeper connection with their company and are willing...

December 14, 2016

in Branding, Vision

by Brandsoup

Discovering Your Company’s “True North”

As entrepreneurs, we sometimes lose sight of our purpose and direction as we become more embedded in the daily tasks of keeping our business going. The danger in this is that we can easily get off course and start to wander in directions that do nothing to move our company forward. For this reason, we should stop and take time to discover our “true north.” The true north of your business is the absolute heart of what you do. It is the purpose and reason behind why you started the company in the first place. Sit down and think back to when that first inkling of a business idea popped into your mind. What did you want to accomplish with this business? Once you have that in mind, picture your business as it is today. Do you see and feel those core values shining through? Are you still heading in the...

November 23, 2016

in Branding, Public Relations

by Brandsoup

Public Relations- What Role Does the Media Play in Your Business?

When you think of the term “public relations,” you probably only think of it as something you may need in the distant future when your small business has grown into a giant beast of a success story. In reality, if you want to see your business grow into something amazing even sooner, then it’s time to start thinking of PR and how it relates to your business today. Ask anyone in any business and they will tell you that publicity is more effective- and less costly- than advertising. It has a bigger impact on your target audience and actually sends a clear message to a larger number of people than a few Facebook advertisements. What’s more important is that publicity has the huge benefit of being more credible with the public. A story about your brand/ product/ service on the media has a bigger impact on your audience than a flyer...

A great story will stay with an audience for a long time to come.

November 17, 2016

in Branding, Storytelling

by Brandsoup

What Great Storytelling Means for Your Brand

We have all seen that one commercial on television that, no matter how many times you’ve seen it, it still brings a tear to your eye, or makes you laugh, or even just puts a smile on your face. There’s a reason these commercials stay with us. It’s because they are telling a great story. It doesn’t matter if it’s told in one hour or one minute, a great story will stay with an audience for a long time to come. This is why storytelling has always played such an important role in branding. You’re not just spreading a message or putting an idea out there to your customers. You are sharing an emotion. When your message brings out emotion, then it will stay with the people you are trying to reach and perhaps they will go on to share that message with their own family and friends. What is your story? What...

October 20, 2016

in Branding

by Brandsoup

Marketing Beyond Words

There is an idea in marketing that is easy to get lost and often can fall through the cracks whenever we start to work on a new campaign and when we focus too much on the message and not enough on the story. It is the idea of reaching your target audience in a way that connects emotionally, authentically, and in a lasting way. Too often we are worried about getting the words just right, but is that perfectly crafted phrase hitting the mark and truly telling the story? They may forget what you said- but they’ll never forget how you made them feel. ~ Carl W. Buehner So much of the story is under the surface, if you share just the features and benefits, will your market remember? You told them the what and the how, but did you tell them the why? Every storyteller knows the importance of showing, conveying by...

October 5, 2016

in Branding

by Brandsoup

Why You Need a Strong Positioning Statement

If you had to condense the purpose of your business, product, or service into one single statement, could you do it? Could you do it in a way that packs a punch? Generating your own positioning statement is one of the most powerful ways to set your marketing on the right track. A strong positioning statement tells your target audience exactly what they need to know about who you are as a brand and filters out all the rest. This is the starting point for creating a marketing strategy that resonates through your entire company and out to the people you want to reach. So, what is a positioning statement? A positioning statement is a succinct description of your brand’s target audience combined with a persuasive description of how you want your brand to be seen by that audience. This statement is not for your target market. It is a honing...

September 29, 2016

in Branding

by Brandsoup

Make Sure Your Company Is Staying on Message

“Stay on message” is a term that we hear a lot, especially in the political arena. This concept is a simple one and can have a huge impact on the way you communicate on behalf of your company. It means to keep it simple and focused. Don’t let yourself wander off course or else you risk degrading the full impact of your message. Ensuring that your message is powerful and resonates with your target market is not the sole responsibility of your PR person. Staying on message is the responsibility of every person who plays a role in your company. When someone asks, “So, what do you do here?” everyone should be able to give a clear and consistent answer. This shows outsiders that you are truly a team who works together for a common goal. How do you take that authentic message and make sure that it is being conveyed clearly...

September 22, 2016

in Branding, Vision

by Brandsoup

Branding From Your Vision- Discovering the Why

Your brand is more than just a label. It is the heart of your business. It is what sets you apart from competitors and inspires customers to become loyal fans of your company. The vision that you have for the company is what helps to create your brand. When you are crafting the vision for your business, you are tapping into the desires you have for the future of your brand. This is what draws your potential customers in. You need to appeal to them with the Why. The vision statement that you created for your company helps people to see what it is that you want to achieve with your business: We want to bring affordable organic food to the convenience market … To really appeal to your target market, you need to tell them why that vision is an important part of what your brand means. … Because we believe that everyone...

Author: Brandsoup

Do You Really Know Your Customer? What You Need to Know Before Preparing Your Annual Plan

Start the New Year with New Goals and a Clear Direction

The Importance of Employee Engagement

Discovering Your Company’s “True North”

Public Relations- What Role Does the Media Play in Your Business?

What Great Storytelling Means for Your Brand

Marketing Beyond Words

Why You Need a Strong Positioning Statement

Make Sure Your Company Is Staying on Message

Branding From Your Vision- Discovering the Why

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