mobile logo

Public Relations

Saving Sears: Reviving an American Brand
July 5, 2017
in Branding, Public Relations, Storytelling, Vision
by Brandsoup

Saving Sears: Reviving an American Brand

The Sears brand has been a staple for the American consumer since it introduced catalog shopping in 1888. It rose in success for over a century but began to wane with the introduction of retailers like Walmart. In an effort to stay afloat, the former giant has begun selling off the brands that have given Sears a sturdy foundation. From 2010, Sears has gone from over 3,500 stores to less than 700, and looks to close more locations in the near future.   Is it possible to revive a brand that has reached its 131st birthday and has seen year after year of declining sales? The answer is yes, but it’s going to take a lot of work, a lot of changes, and a lot of radical thinking from the company’s leaders.   Several companies have managed to pull themselves back from the brink, taking their names off of the endangered species list. Some...

Continue Reading
Fit Your Business Into the Social Economy
June 26, 2017
in Public Relations
by Brandsoup

Fit Your Business into the Social Economy

Every day, we see more and more business owners who are focused more on the social economy, or people before profit. While you of course want your business to be a success financially, there is also a lot of value that comes from creating a brand that is driven more by purpose than profits.   Today’s consumers have begun to expect more from the brands they use each day. They are looking for companies that are working to make a difference, whether in social or environmental issues. They want brands who are working to reduce waste, fight emissions, keep rivers and oceans clean. They gravitate towards companies who spend time and money working for social initiatives like helping the homeless population or pushing for marriage equality. What your customers today are looking for goes beyond the product or service you provide, but what you will be doing with the money you earn...

Continue Reading
Is Houston the Unknown Crown Jewel in Tech Leadership?
June 5, 2017
in Public Relations
by Brandsoup

Is Houston the Unknown Crown Jewel in Tech Leadership?

When most people think of cities that have become technology leaders, Houston is probably not at the top of their list. However, this big city has seen a huge amount of growth in tech fields over the last decade.   From medical technology to the well-known NASA space center, tech is an industry that is thriving in Texas. The lower taxes across the state and the growing population in the city of Houston make it a powerful magnet for any tech companies looking to hang their shingles here. STEM graduates have their eye on the area thanks to the higher than average salaries combined with a lower cost of living, making it an ideal place for anyone looking to make their mark in tech.   Another feather in Houston’s cap? Last year it was ranked above Dallas, Austin, and San Antonio for best cities for women in tech, number 22 out of 58 US...

Continue Reading
The Biggest Benefit of Happy Customers
May 23, 2017
in Public Relations
by Brandsoup

Your Most Valuable Resource: Happy Customers

A lot of businesses have uncovered one of their most valuable resources: happy customers. When you go above and beyond to make your customers happy, you create a loyalty that lasts and keeps them coming to you time and again for their needs. What’s more, loyal customers become a wellspring of referrals for your business. They want to send more customers your way by recommending you to friends, family, coworkers, other businesses. Have you started tapping into your own most valuable resource to grow your brand?   Research has shown that customers who are referred to you by an existing customer are better for your business than one who has come to you from other sources. Referred customers:   Have a net promoter score (NPS) that is 15 points above the average Have a lifetime value (LTV) that is 25% higher Have an average order value (AOV) that is 20% higher each year ...

Continue Reading
Public Relations and Media
November 23, 2016
in Branding, Public Relations
by Brandsoup

Public Relations- What Role Does the Media Play in Your Business?

When you think of the term “public relations,” you probably only think of it as something you may need in the distant future when your small business has grown into a giant beast of a success story. In reality, if you want to see your business grow into something amazing even sooner, then it’s time to start thinking of PR and how it relates to your business today.   Ask anyone in any business and they will tell you that publicity is more effective- and less costly- than advertising. It has a bigger impact on your target audience and actually sends a clear message to a larger number of people than a few Facebook advertisements. What’s more important is that publicity has the huge benefit of being more credible with the public. A story about your brand/ product/ service on the media has a bigger impact on your audience than a flyer...

Continue Reading
have you had your soup today?

Address

Houston, Texas

Contact

Email: tracy@brandsoup.com

Sign up for our newsletter:
http://eepurl.com/UDfrf

Follow Us

Join us on social media.