Vision

July 5, 2017

in Branding, Public Relations, Storytelling, Vision

Saving Sears: Reviving an American Brand

The Sears brand has been a staple for the American consumer since it introduced catalog shopping in 1888. It rose in success for over a century but began to wane with the introduction of retailers like Walmart. In an effort to stay afloat, the former giant has begun selling off the brands that have given Sears a sturdy foundation. From 2010, Sears has gone from over 3,500 stores to less than 700, and looks to close more locations in the near future. Is it possible to revive a brand that has reached its 131st birthday and has seen year after year of declining sales? The answer is yes, but it’s going to take a lot of work, a lot of changes, and a lot of radical thinking from the company’s leaders. Several companies have managed to pull themselves back from the brink, taking their names off of the endangered species list. Some...

Do You Really Know Your Customer? What You Need to Know Before Preparing Your Annual Plan

January 10, 2017

in Branding, Vision

by Brandsoup

Do You Really Know Your Customer? What You Need to Know Before Preparing Your Annual Plan

It’s the start of a new year which means it’s time to start putting together your annual plan for your business. But before you can do that, there is one important question you need to ask: How well do I know my customer? If you only have a vague answer to this question, it’s time to stop and get a clear picture of who your customer is so that you can better create a plan that focuses on how you can best serve your customer. Without a clear customer profile, your marketing efforts are going to fall short of the mark. That means you are missing out on the chance to create strong, long-lasting relationships with your customers. Knowing your customers really well gives you the opportunity to engage more and build a bond that lasts long after your initial transaction is complete. Want to start discovering more about your customers so...

Start the New Year with New Goals and a Clear Direction

January 2, 2017

in Branding, Vision

by Brandsoup

Start the New Year with New Goals and a Clear Direction

The beginning of the New Year is the perfect time to assess the direction of your business and set new goals to accomplish. Maybe you have already accomplished the tasks that you set for yourself this past year and are ready to tackle new ones. Or maybe the goals that you set didn’t seem to have a part in growing your business after all and you need to reassess what direction your business is going. Whatever the case is now is the time to sit down and evaluate your business and start putting together a list of goals you want to accomplish. Before you start setting new goals, you need to take a good long look at where your business is today. Ask yourself if you are still heading in the same direction as when you first started out on your entrepreneurial venture. Did you stay the course or did it...

December 19, 2016

in Branding, Vision

by Brandsoup

The Importance of Employee Engagement

Companies are really starting to realize the value of their most important assets: the employees. More and more we see companies that are focusing a lot of attention on employee engagement and internal communications. Employees who are invested in their company are brand ambassadors. They work hard to create not just a positive culture inside the company but to show your customers just what an amazing company you have. For this reason, you should always do more to encourage open internal communication with all levels of your team and promote employee engagement from top to bottom. Treat each employee like the valuable stakeholders they are and you will be pleased with the results! When you have a high level of employee engagement in your business, here are some of the positive results you can expect to see: Engaged employees are: More productive Engaged employees feel a deeper connection with their company and are willing...

December 14, 2016

in Branding, Vision

by Brandsoup

Discovering Your Company’s “True North”

As entrepreneurs, we sometimes lose sight of our purpose and direction as we become more embedded in the daily tasks of keeping our business going. The danger in this is that we can easily get off course and start to wander in directions that do nothing to move our company forward. For this reason, we should stop and take time to discover our “true north.” The true north of your business is the absolute heart of what you do. It is the purpose and reason behind why you started the company in the first place. Sit down and think back to when that first inkling of a business idea popped into your mind. What did you want to accomplish with this business? Once you have that in mind, picture your business as it is today. Do you see and feel those core values shining through? Are you still heading in the...

September 22, 2016

in Branding, Vision

by Brandsoup

Branding From Your Vision- Discovering the Why

Your brand is more than just a label. It is the heart of your business. It is what sets you apart from competitors and inspires customers to become loyal fans of your company. The vision that you have for the company is what helps to create your brand. When you are crafting the vision for your business, you are tapping into the desires you have for the future of your brand. This is what draws your potential customers in. You need to appeal to them with the Why. The vision statement that you created for your company helps people to see what it is that you want to achieve with your business: We want to bring affordable organic food to the convenience market … To really appeal to your target market, you need to tell them why that vision is an important part of what your brand means. … Because we believe that everyone...

Crafting Your Own Vision for Success and Bringing It to Life

September 15, 2016

in Vision

by Brandsoup

Crafting Your Own Vision for Success and Bringing It to Life

How many times have you gotten into your car and decided suddenly to go on a trip across the country? No plan, no money, no map, no packing. Just turn the key and go. It wouldn’t be surprising to find yourself heading down the wrong roads, running out of gas, and getting frustrated not far into your trip. It won’t take long to decide to call it quits. What you need to have a successful journey is a plan first, a vision, just as you do for any goal you want to achieve. Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world. - Joel A. Barker It is easy to pick a goal and write it down, but without focusing on a vision of success there is no momentum to achieve that goal. If you want to take your business...

Saving Sears: Reviving an American Brand

Do You Really Know Your Customer? What You Need to Know Before Preparing Your Annual Plan

Start the New Year with New Goals and a Clear Direction

The Importance of Employee Engagement

Discovering Your Company’s “True North”

Branding From Your Vision- Discovering the Why

Crafting Your Own Vision for Success and Bringing It to Life

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