Marketing Beyond Words
There is an idea in marketing that is easy to get lost and often can fall through the cracks whenever we start to work on a new campaign and when we focus too much on the message and not enough on the story. It is the idea of reaching your target audience in a way that connects emotionally, authentically, and in a lasting way. Too often we are worried about getting the words just right, but is that perfectly crafted phrase hitting the mark and truly telling the story? They may forget what you said- but they’ll never forget how you made them feel. ~ Carl W. Buehner So much of the story is under the surface, if you share just the features and benefits, will your market remember? You told them the what and the how, but did you tell them the why? Every storyteller knows the importance of showing, conveying by...
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