How to Create an Emotional Connection with Your Brand
Johann Wolfgang von Goethe said, "All the knowledge I possess everyone else can acquire, but my heart is all my own." This quote exemplifies the role that emotions will play in the branding of your company. Facts and figures can be understood by anyone. But to reach the heart of your customers requires finesse. As Goethe said, their hearts are their own. The brand you develop can't simply appeal to the practical side of your customer's thinking process. We feel emotions before our logic kicks in. There's a gut feeling we experience in the first few seconds of seeing or hearing about something. So, it's necessary to dwell on this when deciding what your brand represents. Look beyond the facts of your product or service. Put yourself in your customer's shoes. What feelings will it evoke? This message you convey needs to have a lasting impact. What will make it memorable to...
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