Use Storytelling to Take Customers on a Journey
In the last post, we talked about the importance of storytelling in your brand. Why is this such an important thing? How can you develop your story? Let's delve deeper into the subject. The Journey. Your goal with each client is to take them from point A to B. For example, a car salesman wants to connect with why a customer needs a new automobile (A), and take them on a journey that ends with them deciding that buying it from that dealership is their best option (B). The same thing applies to storytelling. It can't be a vague concept. Define its purpose. Develop the story as though you are scripting a movie or writing a novel. It's truly important to step outside the box that tells you to convince them with specs, prices, and logical details. Imagine different scenarios that your ideal customer would encounter. What emotions would they feel? What...
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