How Belief and a Well Told Story Can Empower a Brand
Why is it that Martin Luther King Jr.’s famously quoted statement, “I have a dream…” has remained firmly in the minds of so many people? It’s because he managed to make us feel his story, rather than simply know it. He didn’t choose to say, “I have an idea." That would've made it more distant and detached. Logic wasn’t needed in that moment. Emotion and beliefs were directly connected to his words. His audience could feel it; in fact we can still feel it today when we hear his words again and again. His passion was conveyed so powerfully that his words have never been forgotten. When you think about brand, it’s necessary to look beyond the imagined confines of business. That’s why it’s so important to examine someone like Dr. King, to work out what made his message so powerful. Why do we remember his words over 53 years later after he spoke...
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