Make Sure Your Company Is Staying on Message
“Stay on message” is a term that we hear a lot, especially in the political arena. This concept is a simple one and can have a huge impact on the way you communicate on behalf of your company. It means to keep it simple and focused. Don’t let yourself wander off course or else you risk degrading the full impact of your message. Ensuring that your message is powerful and resonates with your target market is not the sole responsibility of your PR person. Staying on message is the responsibility of every person who plays a role in your company. When someone asks, “So, what do you do here?” everyone should be able to give a clear and consistent answer. This shows outsiders that you are truly a team who works together for a common goal. How do you take that authentic message and make sure that it is being conveyed clearly...
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