Ready to Launch Your Product? Get Your Go-to-Market Strategy Ready
With so much planning that goes into setting your business up for success, it can be easy to overlook one important step: preparing your go-to-market strategy. You might be wondering, “Isn’t that the same as a marketing strategy?” Not quite. Your marketing strategy applies to all of the marketing activities that apply to your business. Your go-to-market strategy is for planning for a new product or service that you are launching. The go-to-market plan focuses heavily on your consumer. The ultimate goal is to improve customer experience while delivering your value proposition to them. This plan helps you identify the target customer for that specific product, allowing you to hone your efforts so that they are more effective. If you have an existing product that needs some new life, you can develop a go-to-market strategy to help drive sales there also. How does a go-to-market strategy benefit my business? There are several ways...
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