Sears Tag

Saving Sears: The Wrapping on the Package Matters

Saving Sears: The Wrapping on the Package Matters

We always hear the phrase, “It’s what’s on the inside that counts.” But if we’re going to be 100% honest, what we see on the outside matters too. Just think about receiving a gift. If you see that the person took time to neatly wrap it up in pretty paper and top it off with a matching, flouncy bow, doesn’t that make you feel great, and excited to open it up? But what if that present was just handed to you in the same plastic sack from the store in was bought in? Then the anticipation fizzles out a bit, right?   The truth is that we all determine an item’s value almost immediately once we see the packaging of it. This same concept is applied to product packaging as well as the exterior design of retail stores. If the outside of the store looks questionable, how likely are you to step...

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