annual plan Tag

Do You Really Know Your Customer? What You Need to Know Before Preparing Your Annual Plan

Do You Really Know Your Customer? What You Need to Know Before Preparing Your Annual Plan

It’s the start of a new year which means it’s time to start putting together your annual plan for your business. But before you can do that, there is one important question you need to ask: How well do I know my customer? If you only have a vague answer to this question, it’s time to stop and get a clear picture of who your customer is so that you can better create a plan that focuses on how you can best serve your customer.   Without a clear customer profile, your marketing efforts are going to fall short of the mark. That means you are missing out on the chance to create strong, long-lasting relationships with your customers. Knowing your customers really well gives you the opportunity to engage more and build a bond that lasts long after your initial transaction is complete.   Want to start discovering more about your customers so...

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