authentic – The Brandsoup Agency

December 14, 2016

Discovering Your Company’s “True North”

As entrepreneurs, we sometimes lose sight of our purpose and direction as we become more embedded in the daily tasks of keeping our business going. The danger in this is that we can easily get off course and start to wander in directions that do nothing to move our company forward. For this reason, we should stop and take time to discover our “true north.” The true north of your business is the absolute heart of what you do. It is the purpose and reason behind why you started the company in the first place. Sit down and think back to when that first inkling of a business idea popped into your mind. What did you want to accomplish with this business? Once you have that in mind, picture your business as it is today. Do you see and feel those core values shining through? Are you still heading in the...

July 26, 2016

in Branding

by Brandsoup

How to Define and Develop a Brand

In Forbes’s list of top brands you will likely recognize Apple, Google, Microsoft and Coca-Cola as the top four brands on the list. But when you compare that to another Forbes list of top public companies in the US for example, you will see names like Berkshire Hathaway and JP Morgan Chase. Apple moved from the #1 slot in Brand Value to the #8 slot in biggest public companies. What is the discrepancy? Effective brands are those that have a perceived value greater than the sum of its assets. In other words, their customers are willing to pay a premium for their brand over competitors because of a perceived premium value. Developing a relationship with your customers where they place a premium on doing business with you creates a powerful relationship that can have lasting results. Brand value then is essentially the value customers place above your tangible assets and is...

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Discovering Your Company’s “True North”

How to Define and Develop a Brand

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