Branding From Your Vision- Discovering the Why
Your brand is more than just a label. It is the heart of your business. It is what sets you apart from competitors and inspires customers to become loyal fans of your company. The vision that you have for the company is what helps to create your brand. When you are crafting the vision for your business, you are tapping into the desires you have for the future of your brand. This is what draws your potential customers in. You need to appeal to them with the Why. The vision statement that you created for your company helps people to see what it is that you want to achieve with your business: We want to bring affordable organic food to the convenience market … To really appeal to your target market, you need to tell them why that vision is an important part of what your brand means. … Because we believe that everyone...
Continue Reading