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Do You Really Know Your Customer? What You Need to Know Before Preparing Your Annual Plan
January 10, 2017
in Branding, Vision
by Brandsoup

Do You Really Know Your Customer? What You Need to Know Before Preparing Your Annual Plan

It’s the start of a new year which means it’s time to start putting together your annual plan for your business. But before you can do that, there is one important question you need to ask: How well do I know my customer? If you only have a vague answer to this question, it’s time to stop and get a clear picture of who your customer is so that you can better create a plan that focuses on how you can best serve your customer.   Without a clear customer profile, your marketing efforts are going to fall short of the mark. That means you are missing out on the chance to create strong, long-lasting relationships with your customers. Knowing your customers really well gives you the opportunity to engage more and build a bond that lasts long after your initial transaction is complete.   Want to start discovering more about your customers so...

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Storytelling journey
August 17, 2016
in Branding, Storytelling
by Brandsoup

Use Storytelling to Take Customers on a Journey

In the last post, we talked about the importance of storytelling in your brand. Why is this such an important thing? How can you develop your story? Let's delve deeper into the subject.   The Journey. Your goal with each client is to take them from point A to B. For example, a car salesman wants to connect with why a customer needs a new automobile (A), and take them on a journey that ends with them deciding that buying it from that dealership is their best option (B). The same thing applies to storytelling. It can't be a vague concept. Define its purpose. Develop the story as though you are scripting a movie or writing a novel.   It's truly important to step outside the box that tells you to convince them with specs, prices, and logical details. Imagine different scenarios that your ideal customer would encounter. What emotions would they feel? What...

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Brand emotion
August 10, 2016
in Branding
by Brandsoup

How to Create an Emotional Connection with Your Brand

Johann Wolfgang von Goethe said, "All the knowledge I possess everyone else can acquire, but my heart is all my own." This quote exemplifies the role that emotions will play in the branding of your company. Facts and figures can be understood by anyone. But to reach the heart of your customers requires finesse. As Goethe said, their hearts are their own.   The brand you develop can't simply appeal to the practical side of your customer's thinking process. We feel emotions before our logic kicks in. There's a gut feeling we experience in the first few seconds of seeing or hearing about something. So, it's necessary to dwell on this when deciding what your brand represents. Look beyond the facts of your product or service. Put yourself in your customer's shoes. What feelings will it evoke?   This message you convey needs to have a lasting impact. What will make it memorable to...

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5 ways brands connect to customers
August 4, 2016
in Branding
by Brandsoup

5 Ways Brands Connect With Customers

After our last blog post discussing how to develop a brand, we’re on to the next thing to consider which is connecting with your customers.  You want to draw them in, but how do you do that and create loyalty? This is what will keep your business running consistently. When customers are extremely happy and well cared for, they tell others about it. Word of mouth is one of the most effective forms of promotion. You also build a reputation, which carries weight with those interested in what you offer.   We’re going to examine some of the most well-known brands and dissect what sets them apart, and how they interact with their customers. You know all of these brands: Apple, Starbucks, Coca-Cola, and Google. What's made them household names? Why are customers so loyal to their products and services? Let's see what's worked for them and how you can learn from...

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