Why You Need a Strong Positioning Statement
If you had to condense the purpose of your business, product, or service into one single statement, could you do it? Could you do it in a way that packs a punch? Generating your own positioning statement is one of the most powerful ways to set your marketing on the right track. A strong positioning statement tells your target audience exactly what they need to know about who you are as a brand and filters out all the rest. This is the starting point for creating a marketing strategy that resonates through your entire company and out to the people you want to reach. So, what is a positioning statement? A positioning statement is a succinct description of your brand’s target audience combined with a persuasive description of how you want your brand to be seen by that audience. This statement is not for your target market. It is a honing...
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