Page 2 – The Brandsoup Agency

December 14, 2016

Discovering Your Company’s “True North”

As entrepreneurs, we sometimes lose sight of our purpose and...

November 23, 2016

Public Relations- What Role Does the Media Play in Your Business?

When you think of the term “public relations,” you probably...

November 17, 2016

A great story will stay with an audience for a long time to come.

What Great Storytelling Means for Your Brand

We have all seen that one commercial on television that,...

October 20, 2016

Marketing Beyond Words

There is an idea in marketing that is easy to...

October 5, 2016

Why You Need a Strong Positioning Statement

If you had to condense the purpose of your business,...

September 29, 2016

Make Sure Your Company Is Staying on Message

“Stay on message” is a term that we hear a...

September 22, 2016

Branding From Your Vision- Discovering the Why

Your brand is more than just a label. It is...

September 15, 2016

Crafting Your Own Vision for Success and Bringing It to Life

How many times have you gotten into your car and...

September 6, 2016

How Coca-Cola Turned Sponsorship into a Lasting Impression

Coca-Cola and the Olympics have a relationship that stretches all...

August 26, 2016

How Belief and a Well Told Story Can Empower a Brand

Why is it that Martin Luther King Jr.’s famously quoted...

August 17, 2016

Use Storytelling to Take Customers on a Journey

In the last post, we talked about the importance of...

August 10, 2016

How to Create an Emotional Connection with Your Brand

Johann Wolfgang von Goethe said, "All the knowledge I possess...