5 Ways Brands Connect With Customers
After our last blog post discussing how to develop a brand, we’re on to the next thing to consider which is connecting with your customers. You want to draw them in, but how do you do that and create loyalty? This is what will keep your business running consistently. When customers are extremely happy and well cared for, they tell others about it. Word of mouth is one of the most effective forms of promotion. You also build a reputation, which carries weight with those interested in what you offer. We’re going to examine some of the most well-known brands and dissect what sets them apart, and how they interact with their customers. You know all of these brands: Apple, Starbucks, Coca-Cola, and Google. What's made them household names? Why are customers so loyal to their products and services? Let's see what's worked for them and how you can learn from...
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