customer service Tag

The Biggest Benefit of Happy Customers

Your Most Valuable Resource: Happy Customers

A lot of businesses have uncovered one of their most valuable resources: happy customers. When you go above and beyond to make your customers happy, you create a loyalty that lasts and keeps them coming to you time and again for their needs. What’s more, loyal customers become a wellspring of referrals for your business. They want to send more customers your way by recommending you to friends, family, coworkers, other businesses. Have you started tapping into your own most valuable resource to grow your brand?   Research has shown that customers who are referred to you by an existing customer are better for your business than one who has come to you from other sources. Referred customers:   Have a net promoter score (NPS) that is 15 points above the average Have a lifetime value (LTV) that is 25% higher Have an average order value (AOV) that is 20% higher each year ...

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Do You Really Know Your Customer? What You Need to Know Before Preparing Your Annual Plan

Do You Really Know Your Customer? What You Need to Know Before Preparing Your Annual Plan

It’s the start of a new year which means it’s time to start putting together your annual plan for your business. But before you can do that, there is one important question you need to ask: How well do I know my customer? If you only have a vague answer to this question, it’s time to stop and get a clear picture of who your customer is so that you can better create a plan that focuses on how you can best serve your customer.   Without a clear customer profile, your marketing efforts are going to fall short of the mark. That means you are missing out on the chance to create strong, long-lasting relationships with your customers. Knowing your customers really well gives you the opportunity to engage more and build a bond that lasts long after your initial transaction is complete.   Want to start discovering more about your customers so...

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