positioning statement – The Brandsoup Agency

February 1, 2017

Clueless About Creating a Positioning Statement? 7 Questions You Need to Answer to Get It Right

Your first question might be, “What makes a good positioning statement?” A good positioning statement is one that tells your customer how your service, product or brand is going to meet their specific needs better than the competition. It does not just say, “Here is my product. Buy it!” Instead, a good positioning statement gives your target customer an idea of how your product is going to take care of their problem and why they need to get it from you instead of your competitors. Brands need to put a lot of effort into crafting the right positioning statement for their company because moving forward it helps to inform all of your communications, both internally as well as marketing to your customers. It clarifies the question of why your customers should want to buy from you plus why you do what you do. Knowing that you need to create one of these...

November 23, 2016

in Branding, Public Relations

by Brandsoup

Public Relations- What Role Does the Media Play in Your Business?

When you think of the term “public relations,” you probably only think of it as something you may need in the distant future when your small business has grown into a giant beast of a success story. In reality, if you want to see your business grow into something amazing even sooner, then it’s time to start thinking of PR and how it relates to your business today. Ask anyone in any business and they will tell you that publicity is more effective- and less costly- than advertising. It has a bigger impact on your target audience and actually sends a clear message to a larger number of people than a few Facebook advertisements. What’s more important is that publicity has the huge benefit of being more credible with the public. A story about your brand/ product/ service on the media has a bigger impact on your audience than a flyer...

October 5, 2016

in Branding

by Brandsoup

Why You Need a Strong Positioning Statement

If you had to condense the purpose of your business, product, or service into one single statement, could you do it? Could you do it in a way that packs a punch? Generating your own positioning statement is one of the most powerful ways to set your marketing on the right track. A strong positioning statement tells your target audience exactly what they need to know about who you are as a brand and filters out all the rest. This is the starting point for creating a marketing strategy that resonates through your entire company and out to the people you want to reach. So, what is a positioning statement? A positioning statement is a succinct description of your brand’s target audience combined with a persuasive description of how you want your brand to be seen by that audience. This statement is not for your target market. It is a honing...

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Clueless About Creating a Positioning Statement? 7 Questions You Need to Answer to Get It Right

Public Relations- What Role Does the Media Play in Your Business?

Why You Need a Strong Positioning Statement

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