vision – The Brandsoup Agency

December 14, 2016

Discovering Your Company’s “True North”

As entrepreneurs, we sometimes lose sight of our purpose and direction as we become more embedded in the daily tasks of keeping our business going. The danger in this is that we can easily get off course and start to wander in directions that do nothing to move our company forward. For this reason, we should stop and take time to discover our “true north.” The true north of your business is the absolute heart of what you do. It is the purpose and reason behind why you started the company in the first place. Sit down and think back to when that first inkling of a business idea popped into your mind. What did you want to accomplish with this business? Once you have that in mind, picture your business as it is today. Do you see and feel those core values shining through? Are you still heading in the...

September 22, 2016

in Branding, Vision

by Brandsoup

Branding From Your Vision- Discovering the Why

Your brand is more than just a label. It is the heart of your business. It is what sets you apart from competitors and inspires customers to become loyal fans of your company. The vision that you have for the company is what helps to create your brand. When you are crafting the vision for your business, you are tapping into the desires you have for the future of your brand. This is what draws your potential customers in. You need to appeal to them with the Why. The vision statement that you created for your company helps people to see what it is that you want to achieve with your business: We want to bring affordable organic food to the convenience market … To really appeal to your target market, you need to tell them why that vision is an important part of what your brand means. … Because we believe that everyone...

Crafting Your Own Vision for Success and Bringing It to Life

September 15, 2016

in Vision

by Brandsoup

Crafting Your Own Vision for Success and Bringing It to Life

How many times have you gotten into your car and decided suddenly to go on a trip across the country? No plan, no money, no map, no packing. Just turn the key and go. It wouldn’t be surprising to find yourself heading down the wrong roads, running out of gas, and getting frustrated not far into your trip. It won’t take long to decide to call it quits. What you need to have a successful journey is a plan first, a vision, just as you do for any goal you want to achieve. Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world. - Joel A. Barker It is easy to pick a goal and write it down, but without focusing on a vision of success there is no momentum to achieve that goal. If you want to take your business...

vision Tag

Discovering Your Company’s “True North”

Branding From Your Vision- Discovering the Why

Crafting Your Own Vision for Success and Bringing It to Life

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