Fit Your Business into the Social Economy
Every day, we see more and more business owners who are focused more on the social economy, or people before profit. While you of course want your business to be a success financially, there is also a lot of value that comes from creating a brand that is driven more by purpose than profits. Today’s consumers have begun to expect more from the brands they use each day. They are looking for companies that are working to make a difference, whether in social or environmental issues. They want brands who are working to reduce waste, fight emissions, keep rivers and oceans clean. They gravitate towards companies who spend time and money working for social initiatives like helping the homeless population or pushing for marriage equality. What your customers today are looking for goes beyond the product or service you provide, but what you will be doing with the money you earn...
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