branding – The Brandsoup Agency

August 21, 2017

Saving Sears: The Wrapping on the Package Matters

We always hear the phrase, “It’s what’s on the inside that counts.” But if we’re going to be 100% honest, what we see on the outside matters too. Just think about receiving a gift. If you see that the person took time to neatly wrap it up in pretty paper and top it off with a matching, flouncy bow, doesn’t that make you feel great, and excited to open it up? But what if that present was just handed to you in the same plastic sack from the store in was bought in? Then the anticipation fizzles out a bit, right? The truth is that we all determine an item’s value almost immediately once we see the packaging of it. This same concept is applied to product packaging as well as the exterior design of retail stores. If the outside of the store looks questionable, how likely are you to step...

February 15, 2017

in Branding

by Brandsoup

Struggling to Create an Effective Marketing Plan on a Small Budget?

Get an Original Twist with Creative Development If there is one area where small businesses seem to struggle most, it is marketing. It is hard to believe that you can make a big statement when you have a limited budget. But with a little creativity, you can create an effective plan that will get you the most out of your marketing efforts without a huge financial investment. First, you need to remember that it is going to take time. No one becomes a sensation overnight. It takes a lot of patience and creativity to come up with a marketing plan that will make a huge impact and then you will grow out from there. You don’t want to be a flash in the pan, where you make one grand advertisement that brings in new business for a week or two and then disappears once your message fades away. You need to be...

Clueless About Creating a Positioning Statement? 7 Questions You Need to Answer to Get It Right

February 1, 2017

in Branding

by Brandsoup

Clueless About Creating a Positioning Statement? 7 Questions You Need to Answer to Get It Right

Your first question might be, “What makes a good positioning statement?” A good positioning statement is one that tells your customer how your service, product or brand is going to meet their specific needs better than the competition. It does not just say, “Here is my product. Buy it!” Instead, a good positioning statement gives your target customer an idea of how your product is going to take care of their problem and why they need to get it from you instead of your competitors. Brands need to put a lot of effort into crafting the right positioning statement for their company because moving forward it helps to inform all of your communications, both internally as well as marketing to your customers. It clarifies the question of why your customers should want to buy from you plus why you do what you do. Knowing that you need to create one of these...

December 19, 2016

in Branding, Vision

by Brandsoup

The Importance of Employee Engagement

Companies are really starting to realize the value of their most important assets: the employees. More and more we see companies that are focusing a lot of attention on employee engagement and internal communications. Employees who are invested in their company are brand ambassadors. They work hard to create not just a positive culture inside the company but to show your customers just what an amazing company you have. For this reason, you should always do more to encourage open internal communication with all levels of your team and promote employee engagement from top to bottom. Treat each employee like the valuable stakeholders they are and you will be pleased with the results! When you have a high level of employee engagement in your business, here are some of the positive results you can expect to see: Engaged employees are: More productive Engaged employees feel a deeper connection with their company and are willing...

December 14, 2016

in Branding, Vision

by Brandsoup

Discovering Your Company’s “True North”

As entrepreneurs, we sometimes lose sight of our purpose and direction as we become more embedded in the daily tasks of keeping our business going. The danger in this is that we can easily get off course and start to wander in directions that do nothing to move our company forward. For this reason, we should stop and take time to discover our “true north.” The true north of your business is the absolute heart of what you do. It is the purpose and reason behind why you started the company in the first place. Sit down and think back to when that first inkling of a business idea popped into your mind. What did you want to accomplish with this business? Once you have that in mind, picture your business as it is today. Do you see and feel those core values shining through? Are you still heading in the...

November 23, 2016

in Branding, Public Relations

by Brandsoup

Public Relations- What Role Does the Media Play in Your Business?

When you think of the term “public relations,” you probably only think of it as something you may need in the distant future when your small business has grown into a giant beast of a success story. In reality, if you want to see your business grow into something amazing even sooner, then it’s time to start thinking of PR and how it relates to your business today. Ask anyone in any business and they will tell you that publicity is more effective- and less costly- than advertising. It has a bigger impact on your target audience and actually sends a clear message to a larger number of people than a few Facebook advertisements. What’s more important is that publicity has the huge benefit of being more credible with the public. A story about your brand/ product/ service on the media has a bigger impact on your audience than a flyer...

A great story will stay with an audience for a long time to come.

November 17, 2016

in Branding, Storytelling

by Brandsoup

What Great Storytelling Means for Your Brand

We have all seen that one commercial on television that, no matter how many times you’ve seen it, it still brings a tear to your eye, or makes you laugh, or even just puts a smile on your face. There’s a reason these commercials stay with us. It’s because they are telling a great story. It doesn’t matter if it’s told in one hour or one minute, a great story will stay with an audience for a long time to come. This is why storytelling has always played such an important role in branding. You’re not just spreading a message or putting an idea out there to your customers. You are sharing an emotion. When your message brings out emotion, then it will stay with the people you are trying to reach and perhaps they will go on to share that message with their own family and friends. What is your story? What...

October 20, 2016

in Branding

by Brandsoup

Marketing Beyond Words

There is an idea in marketing that is easy to get lost and often can fall through the cracks whenever we start to work on a new campaign and when we focus too much on the message and not enough on the story. It is the idea of reaching your target audience in a way that connects emotionally, authentically, and in a lasting way. Too often we are worried about getting the words just right, but is that perfectly crafted phrase hitting the mark and truly telling the story? They may forget what you said- but they’ll never forget how you made them feel. ~ Carl W. Buehner So much of the story is under the surface, if you share just the features and benefits, will your market remember? You told them the what and the how, but did you tell them the why? Every storyteller knows the importance of showing, conveying by...

October 5, 2016

in Branding

by Brandsoup

Why You Need a Strong Positioning Statement

If you had to condense the purpose of your business, product, or service into one single statement, could you do it? Could you do it in a way that packs a punch? Generating your own positioning statement is one of the most powerful ways to set your marketing on the right track. A strong positioning statement tells your target audience exactly what they need to know about who you are as a brand and filters out all the rest. This is the starting point for creating a marketing strategy that resonates through your entire company and out to the people you want to reach. So, what is a positioning statement? A positioning statement is a succinct description of your brand’s target audience combined with a persuasive description of how you want your brand to be seen by that audience. This statement is not for your target market. It is a honing...

September 29, 2016

in Branding

by Brandsoup

Make Sure Your Company Is Staying on Message

“Stay on message” is a term that we hear a lot, especially in the political arena. This concept is a simple one and can have a huge impact on the way you communicate on behalf of your company. It means to keep it simple and focused. Don’t let yourself wander off course or else you risk degrading the full impact of your message. Ensuring that your message is powerful and resonates with your target market is not the sole responsibility of your PR person. Staying on message is the responsibility of every person who plays a role in your company. When someone asks, “So, what do you do here?” everyone should be able to give a clear and consistent answer. This shows outsiders that you are truly a team who works together for a common goal. How do you take that authentic message and make sure that it is being conveyed clearly...

branding Tag

Saving Sears: The Wrapping on the Package Matters

Struggling to Create an Effective Marketing Plan on a Small Budget?

Clueless About Creating a Positioning Statement? 7 Questions You Need to Answer to Get It Right

The Importance of Employee Engagement

Discovering Your Company’s “True North”

Public Relations- What Role Does the Media Play in Your Business?

What Great Storytelling Means for Your Brand

Marketing Beyond Words

Why You Need a Strong Positioning Statement

Make Sure Your Company Is Staying on Message

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